When Will We Stop Eating Meat? Plant-Based Products Offer an Opportunity and a Necessary Change

We need 77% of agricultural land for livestock, even though meat from these animals accounts for only 18% of our caloric needs. While concrete produces enormous amounts of CO2 emissions during production, hemp-based structures actually absorb them as long as the hemp is growing. While many pharmaceuticals treat symptoms, psilocybin- and MDMA-based treatments are beginning to find practical applications. So who here is actually addicted to what?

Verticals are phenomena that will gain momentum in this decade, but they won’t be applicable to society as a whole across the board. They offer applications in product design, investing, and new communication channels. You can learn more about them at wearekontra.com/trends or read the entire chapter on Plant-Based Products below.