Dare to be different

A strategic and creative studio that will set you apart

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It doesn't end with the logo. That's just the icing on the cake. A brand has much deeper roots, which is why it needs identity design. Do you want your brand to grow and drive sales? We’ll plan a marketing strategy. Or maybe you’re just starting your business? Our brand coaching.

 

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A black silhouette of a tree with a full moon in the background.
An aerial view of a small airplane flying over a body of water.
SMECR logo featuring a circular design and text
A black silhouette of a bird with a maple leaf above it
The logo of the Czech Philharmonic, featuring the text "Česká filharmonie."
Logo with the initials "AM" and the text "Skuplna Amper"
Hannovers DUHA logo featuring a stylized black circle design
A paper airplane flying in the sky among the clouds.
A glass containing some liquid and a white cup on a saucer
A person in a diving suit exploring underwater, near a large whale.
Text that reads "Assemble your own nest," with a silhouette of a bird and a nest above the text.
A black-and-white drawing of a dog with a raised paw and a collar, sitting on a patterned surface.
A black background with white text and an ampersand symbol 'A &' in the center.
A black-and-white drawing of a woman with curly hair and a large hat, holding a bouquet of flowers.
Logo of the Czech Technical University in Prague featuring a stylized lion and the abbreviation "ČVUT" with the full name below.
Logo for X-Gen
Illustration of a lion with a mane, lying down with a calm expression.
A black background with text in a different language, mentioning the Letní Hlavová Škola and Underák Hradisko.
A black silhouette of a flying bird against a yellow background.
Two overlapping circles, one black and one gray.
Meta logo with the text "MetaMAX" below it
A black-and-white sketch of a classic car, viewed from the side.
The logo of the University of Pennsylvania.
Logo for President 21 featuring a pentagon symbol.
A silhouette of a cat sitting on a rectangular platform, with a ball in front of it and a small plant to the side, depicted in black against a white background.
The logo of Smartomat, a smartwatch brand.
A diagram of the solar system showing the sun, the planets, and their orbits.
Text reading "Plzeň" with the silhouette of a beer mug and a star above it.
A logo featuring the letters "WBTC" and a Bitcoin symbol between them.
A black-and-white illustration of a man wearing a top hat and a young girl, both dressed in old-fashioned clothing, standing outdoors with trees in the background.
A black-and-white logo featuring the text “zonky.cz” and an abstract graphic element above the text.
The Czech Invest logo, featuring a left-pointing arrow and black text.
A blue, rectangular box with its lid open, revealing a pair of eyeglasses inside.
A black-and-white drawing of a cartoonish character with a large nose and a wide smile.
Black-and-white image of a man running on a treadmill in a gym
The text in the image reads "ZMENA NILEPSIMU" in a stylized font.
A pop music concert scene featuring a singer on stage holding a microphone, surrounded by bright stage lights and a large LED screen displaying visuals in the background.
Two small dogs—one light-colored and one dark-colored—are lying on a gray blanket in front of a copper-colored pot.
Praga logo in gold lettering on a black background
A black-and-white photograph of a science classroom showing a teacher and students gathered around a lab table.
The image shows the text "CO IN," with the letter "O" replaced by the number zero, indicating "CO2 in."
Black and gray logo with the text "Budovy 21"
Hollandia logo featuring a windmill and boats
A logo featuring an hourglass symbol followed by the word "frusack" in bold black letters.
A black background with stylized text that reads "lmc" in cursive, with a line underneath.
The Uloz.to logo, featuring the company name in gray text and an abstract arrow-like icon above it.
A logo featuring the word "SYSTEMUM" and a stylized "S" symbol.
Text that says "gibus" in a stylized black font with a metallic outline.
A black-and-white drawing of a Christmas tree decorated with ornaments and a star on top, surrounded by gifts, with a fireplace in the background.
Broumov 2028 logo with black and gray text.
CDE logo with the text "Center for Transportation and Energy"
Logo for EUROPEUM, the Institute for European Policy, featuring the text "Institut pro evropskou politiku," translated as "Institute for European Policy."
Logo of the Institute of Circular Economics, featuring a circular arrow design and text in Czech.
A black logo depicting a city skyline with the text "MCMS" below it.
A plastic bag with the Whole Foods Market logo on it.
A person sitting on a blanket at the beach, facing the ocean at sunset, with a dog nearby.
A black logo with the text "BYRO" inside a decorative frame.
Black-and-white sketch of a person doing a handstand
A black-and-white silhouette of a man running with a briefcase in his hand.
A black silhouette of a person jumping with arms and legs spread out, with a head but no facial features.
A person holding a large knife over a yellow cutting board with vegetables and a bowl.
A logo featuring a stylized letter M inside a circle, with the text "VÍNO ŠÍLOVÁ" below it.
An abstract black-and-white illustration depicting a stylized figure holding a guitar, with long, flowing hair and musical notes in the background.
A woman doing yoga on a beach at sunset, with palm trees in the background.
The Deratera logo features a circular geometric design above the company name in black and white.
A black silhouette of a person standing with their arms raised, surrounded by comic-style action lines and a dotted background.
Icon of a person with a dollar sign inside a circle, indicating financial or income statistics.
A black silhouette of a person walking, carrying a briefcase in their right hand.

Take a look at our complete portfolio of work:

Work Samples and Case Studies

How We Work

Step 1: Quick AI Diagnosis and Recommended Course of Action
Step 2: 30-minute in-person or online consultation
Step 3: Implementation (workshop / strategy / design)
Step 4: Implementation consultation and assistance with selecting partner vendors

AI Analysis of Your Brand and Marketing

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Meet Our Team

  • Adam Panenka Ondráček, marketing expert and strategist

    Adam Panenka

    strategist

    Adam is a marketing expert and the founder of KONTRA. He has a decade of experience working at advertising and creative agencies. He focuses on brand building and developing marketing strategies. He studied journalism and marketing communications at Charles University, as well as science and innovation management at the same institution.

  • Martin Palounek, Media Planner

    Martin Palounek

    Media Planner & Buyer

    Márty is an ad tech specialist in campaign planning and ad and media buying. He has worked for leading Czech network agencies such as Publicis and Red Media, and has managed campaigns for the Office of the Government and Petr Pavel’s presidential campaign.

  • Eva Blažková Poštulková, graphic designer

    Eva Poštulková

    designer

    Eva is a creative graphic designer specializing in corporate identity, print materials, and visual campaign concepts. She is a graduate of the Hellichova Higher Vocational School of Graphic Design with a passion for detail, both online and in print.

  • Markéta Myšková, graphic designer

    Markéta Myšková

    Designer

    Markéta Myšková is a designer and a graduate of the Graphic Design program at the Faculty of Media and Communication (FMK) at Tomas Bata University (UTB) in Zlín. Her successful projects include packaging designs for Kofila and the visual identity for the Digital and Information Agency, including the design of eDoklady and the Citizen Identity system. She also has experience creating book illustrations and covers. 

  • A woman with curly red hair and red lipstick, smiling at the camera and wearing a black turtleneck.

    Nikola Frollová

    behavioral expert and psychologist

    Nikola is a graduate of the psychology program at the Faculty of Arts of Charles University in Prague and is currently an internal doctoral student at the University of Economics in Prague. Until recently, she focused primarily on research in the fields of social psychology and the physiology of emotions; although she has now shifted to a more commercially oriented area of research, her passion for therapy and psychological counseling keeps her grounded. At the University of Economics, she is conducting doctoral research in the field of behavioral economics.

  • Portrait of a young woman with long blonde hair smiling at the camera, wearing a black top against a plain light-colored background.

    Nikola Adamovská

    Analyst

    Nikola is a researcher at the University of Economics. Her research and dissertation focus on hybrid multilateralism and city diplomacy. In the Czech Republic, she represents and coordinates the activities of the Anna Lindh Foundation at the Institute of International Relations. She has traveled throughout Central Asia and Africa, and she travels around the Czech Republic in a converted Mercedes truck, offering the finest wine.

  • A young woman with shoulder-length brown hair standing outdoors on a path surrounded by green trees, smiling softly at the camera.

    Olga Tesliuk

    Motion Designer

    Olga is a motion designer specializing in the online world. She creates explainer videos and ads for websites and social media, is skilled in character animation, and isn’t afraid to explore related fields. She studied intermedia at the University of West Bohemia and has worked not only on advertising projects for mobile carriers, banks, and IT companies, but also on character animations for video games.

  • A young man with shoulder-length blond hair and a beard stands with his arms crossed on a train track, wearing a beige hoodie with a car design, outdoors against a sunny, slightly blurred background featuring railroad signals and trees.

    Yevgeni Rozhko

    Videomaker

    Yevgeniy is a video creator with expertise in the entire video production process. He studied multimedia and intermedia creation at the University of West Bohemia, taught students at an art high school in Pilsen for five years, and offers private training in multimedia content creation. He specializes in creating commercials, product videos, and educational content.

  • Jakub Kontra

    AI & Digital Consultant

    A full-stack developer and adrenaline junkie who goes wakeboarding in his free time. He loves technological innovations and artificial intelligence, enjoys automating processes, and writes JavaScript.

Tell us what you're dealing with. We'll suggest the quickest step toward improvement and map out a path to success:

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What They've Written About Us
A testimonial about KONTRA highlighting the company's creative approach, innovation, and teamwork, signed by Ondřej Červinka of Myia.
A text discussing collaboration with Adam Ondráček on energy transition topics and acknowledging Václava Marková from the Center for Transport and Energy.
A letter or message in English and Czech praising Adam's professionalism and skill in media messaging, signed by Kateřina Davidová, an expert on climate policy.
A block of text discussing the collaboration between Adam and KONTRA on communication topics related to illegal mining, renewable energy, the Czech EU Presidency, and media outreach, ending with the names Laura Otýpková and Frank Bold.
A quote about Adam describing his curiosity, passion, energy, awareness of trends, marketing, social media, creativity, and knowledge of trends, signed by Dan Farkas of Outbreak.
Brainfood
Strategic Digest #33
Strategic Digest #33

Strategic insights, laid out for you. This time, we’ll cover the passive income trap, AI products, the information diet, pricing psychology, advertising that uses sex and violence, and brands that succeed not by preaching, but by asking better questions.

Read more →
Have a backbone. Especially a strong one in marketing
Have a backbone. Especially a strong one in marketing

As I read through Jasmine Bina’s report, I felt that marketing, as we know it, had just been reborn. Not by swapping out a few features, but by redefining its very purpose. Bina states bluntly that in an era when products and services are interchangeable and AI is blurring the lines between them, we don’t start with what a thing does, but with what it stands for. The way I understand it, people don’t buy performance—they buy identity; the product is merely a delivery service for the sense of “who I am.”

Read more →
The Chief Is Always Right
The Chief Is Always Right

What does a small child do when they can’t make sense of all the different information? They go ask Dad or Mom. They turn to an authority figure. After all, authority is synonymous with boundless trust. And adults do the same thing in this age of information overload. But who, in today’s world, is the authority figure we trust?

Read more →
Imperfection
Imperfection

Why do we prefer brands that aren’t quite perfect? Why does a photo of Nordic prime ministers in sweatpants appeal to us more than a press conference in suits? And how is it possible that a brewery that defends the right to slap a woman on the butt inspires more trust than polished corporate campaigns? Welcome to the world of relevance—where a brand doesn’t win your favor by being the best, but by understanding what matters to you. And where a leader doesn’t have to be perfect, but can have the same flaws as their voters—whether it’s a ill-fitting tie or a lack of knowledge of Czech grammar. 

Read more →
Give me a high five
Give me a high five

An information surplus creates demand for what is scarce. Attention. We used to call this the information economy. But an economy is defined by scarcity, not abundance (scarcity = value). And what is scarce in an age of information abundance? Attention. The growth of the world’s largest companies, the wealth of the richest people, and the power of governments are all based on acquiring, monetizing, and managing attention. 

Read more →
Sustainability Is Having an Increasingly Positive Impact on Sales, According to McKinsey Research
Sustainability Is Having an Increasingly Positive Impact on Sales, According to McKinsey Research

A recent study by the consulting firm McKinsey, based on five years of sales data in the U.S. across categories and products, shows that most products featuring sustainability messaging saw an increase in sales. Here are the key findings from this study in Czech.

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65% of consumers want to shop sustainably, but only a quarter actually do so. What can be done about this?
65% of consumers want to shop sustainably, but only a quarter actually do so. What can be done about this?

At first glance, it seems that there has never been a better time to launch a sustainable product portfolio. Consumers—especially millennials—are increasingly saying they want brands that support their social mission and sustainability. One recent report actually revealed that certain product categories with sustainability claims are growing at twice the rate of their traditional counterparts. Yet a frustrating paradox remains at the heart of green business: Few consumers who have a positive attitude toward eco-friendly products and services actually back it up with their wallets. In a recent survey, 65% of respondents said they want to buy purpose-driven brands that champion sustainability, yet only 26% actually do so.

Read more →
10 Facts About Sustainable Consumer Attitudes
10 Facts About Sustainable Consumer Attitudes

Does my effort to make products and services more sustainable also have a business rationale? Or should companies do this solely out of concern for the planet, rather than for their customers? 

At #KONTRAClimateChange, we’ve reviewed a wide range of research to help you understand consumer attitudes and behaviors regarding sustainability. It turns out that while most of society wants to act sustainably, only a quarter of customers are willing to pay extra for a sustainable product. What does this mean? Companies should stop trying to profit from sustainable products by presenting them as high-end or premium. After all, there’s another 50 percent of the market that wants to buy them but can’t afford to. 

Read more →
How many centenarians will there be by the end of the decade? And what does the business world think about this?
How many centenarians will there be by the end of the decade? And what does the business world think about this?

Life expectancy in Europe has increased by 40 years since World War II. By the end of this decade, there will be about one million centenarians living on Earth. This will fundamentally change medical diagnosis and care, the structure of the economy, and tax and pension systems. Or will we perhaps set an upper limit? Other animals have already raised the bar quite high. The Greenland shark, for example, can easily live to be five centuries old. 

Read more →
When Will We Stop Eating Meat? Plant-Based Products Offer an Opportunity and a Necessary Change
When Will We Stop Eating Meat? Plant-Based Products Offer an Opportunity and a Necessary Change

We need 77% of agricultural land for livestock, even though meat from these animals accounts for only 18% of our caloric needs. While concrete produces enormous amounts of CO2 emissions during production, hemp-based structures actually absorb them as long as the hemp is growing. While many pharmaceuticals treat symptoms, psilocybin- and MDMA-based treatments are beginning to find practical applications. So who here is actually addicted to what?

Read more →
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Prague 1 - Old Town
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Czech Republic

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Libošovice, 506 01

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hello@wearekontra.com